Effective Date: 7/28/2026

1. Scope of This Policy

This Privacy Policy describes how AimWell Counseling and Wellness (“AimWell,” “we,” “us,” or “our”) collects, uses, and protects information gathered through our website located at aimwellcounseling.com (the “Website”). It applies only to information collected through the Website itself — such as through our contact form, cookies, and general site analytics.

This Policy does NOT govern how we use or disclose Protected Health Information (PHI) in connection with clinical services. If you are a current or prospective client, our use of your PHI is described in our Notice of Privacy Practices (NPP), which is provided and signed at intake, consistent with the Health Insurance Portability and Accountability Act (HIPAA). If you would like another copy of our NPP, contact us using the information in Section 11 below.

2. Information We Collect

a. Information You Provide Directly

When you use the Contact Us form on our Website, we collect the information you choose to enter, which may include your name, email address, phone number, and the contents of your message.

Please do not use the Contact Us form to share detailed health information, symptoms, diagnoses, or other sensitive clinical information. The Website contact form is not a secure channel for Protected Health Information, and messages sent through it are used only to respond to your general inquiry (for example, scheduling questions or general information requests).

b. Information Collected Automatically

Like most websites, our Website and hosting provider automatically log certain technical information when you visit, which may include your IP address, browser type, device type, operating system, referring page, and the pages you view. This information is used for basic site security, troubleshooting, and understanding general site usage.

c. Cookies and Similar Technologies

We use a limited number of cookies on our Website, managed through our consent management tool, WPConsent. WPConsent displays a cookie banner that allows you to review and choose which categories of cookies (for example, strictly necessary, functional, or analytics cookies) you consent to, consistent with applicable cookie and consent requirements.

We do not use Google Analytics or similar third-party behavioral advertising trackers on this Website.

3. Patient Portal Link

Our Website includes a link to our client patient portal, which is intended for use by current, established clients only. The patient portal is a separate, secure platform operated by TherapyNotes/TherapyPortal, not by the public-facing Website itself. Use of the patient portal is governed by that vendor’s own privacy policy and terms of use, and by our HIPAA policies and your signed Notice of Privacy Practices — not by this Website Privacy Policy. We do not collect or store information submitted within the patient portal on our public Website.

4. How We Use Website Information

We use the information described above to:

• Respond to inquiries submitted through the Contact Us form
• Operate, maintain, and improve the Website
• Monitor and protect the security of the Website
• Comply with applicable legal obligations

We do not use information collected through the Website for advertising or marketing profiling, and we do not sell Website visitor information.

5. How We Share Information

We do not sell personal information collected through the Website. We may share limited Website information with:

• Service providers who help us operate the Website (for example, our web hosting provider and WPConsent, our cookie consent management provider), who are only permitted to use the information to provide services to us
• Law enforcement or regulators, if required by law, court order, or legal process
• A successor entity in the event of a merger, acquisition, or sale of practice assets, subject to applicable confidentiality obligations

6. Data Security

We use reasonable administrative and technical safeguards designed to protect information submitted through the Website. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security of information you send to us electronically.

7. Children’s Privacy

This Website is not directed to children under the age of 13, and we do not knowingly collect personal information from children through the Website’s contact form. If you believe a child has submitted information to us through the Website, please contact us so we can delete it.

8. Your Choices

• Cookie preferences: You may review and update your cookie consent choices at any time through the WPConsent cookie banner/settings link on our Website.
• Contact form submissions: To request that we delete a message you submitted through the Contact Us form, email us at admin@aimwellcounseling.com.

9. Links to Other Websites

Our Website may contain links to third-party websites, including our patient portal login page. We are not responsible for the privacy practices or content of third-party websites, and we encourage you to review their privacy policies directly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised Effective Date. Your continued use of the Website after changes are posted constitutes acceptance of the updated Policy.

11. Contact Us

If you have questions about this Privacy Policy or how we handle Website information, please contact us:

AimWell Counseling and Wellness
Email: admin@aimwellcounseling.com
Address: 455 Saint Andrews Road, Suite E4, Columbia, SC 29210
Phone: (803) 638-4688